A new marketing company will not only represent the luxury Dunhill brand in the Mariana Islands but is expected to announce representation of other brands in the coming months.
Gemkell was incorporated in Guam on Jan. 26 and has been doing business as Dunhill Boutique since March 1. Richard M. Hawes president heads the new company.
He said “The opportunity for me to take over the Dunhill franchise came about with GMC’s departure. Dunhill believes that Micronesia is a key market and were looking for an experienced and motivated partner to properly represent the brand. Guam is a difficult market for brands to manage operations due to isolation volatility and financial resources.”
Hawes will also oversee the May launch of a new range of Dunhill casual shoes and sunglasses to be exclusively sold at the Dunhill retail boutique at the Tumon Sands Plaza in Tumon.
He said he expects his company to grow both in additional lines and in staffing numbers. “Gemkell will focus on the operations of Dunhill in the next six to 12 months but will also be seeking additional brands to represent in this part of the world and has already received several approaches.
“Currently Gemkell employs five staff and is looking to expand its business over the next 12 to 18 months — especially if approved-destination status is granted to Guam or Saipan allowing Chinese visitors to travel more extensively to Micronesia.” Hawes said Dunhill is a leading brand in China with approximately 60 outlets.
The Richemont Group generated sales of $3.6 billion for the year ended March 31 2003. Hawes declined to comment on Micronesian revenues. domain fungi . “The two largest markets for the brand are Japan and China. Guam is an important market for the travel retail business.”
Importing Dunhill products to authorized retailers in Micronesia Gemkell operates the boutique at the Tumon Sands Plaza and sells luxury leather goods clothing and accessories. These include lighters pens watches cufflinks tie bars and costume jewelry. DFS also carries some Dunhill products available in such locations as the general merchandising areas in the Galleria on Guam and at its outlet at the Guam International Airport.
No stranger to the Marianas business community since arriving in 1994 Hawes was formerly with the LVMH Fashion group as financial controller for Guam and Saipan and operations manager for Loewe Micronesia. He worked in Houston for Continental Airlines from 1998 to 1999 as senior finance director for the Pacific division. He was financial controller for Continental Micronesia Inc. list of websites from 1996 to 1998. He also acted for a year as a distributor in Texas and Micronesia of wines from Australia and New Zealand.
Alfred Dunhill was established in 1893 in England and is now part of the Richemont Group which owns a portfolio of such luxury brands as Cartier Montblanc Jaeger-Lecoultre Baume & Mercier Van Cleef & Arpels Lancel Chloe and IWC. subdomains . MBJ