The Visitors Channel is being reinvented in both its Guam and Saipan locations under re-brandings and vivid new logos launching new programming and new Web sites.

“Guam a GoGo” and “Saipan a GoGo” will be the new names used for the two Web sites.

The two new Web sites will offer links to the respective channels — Guam a GoGo TV and Saipan a GoGo TV — offering visitors the ability to access programming via the Web and learn more about the Mariana Islands before leaving home. Content will include a variety of sections of interest to visitors.

New programming will launch in Guam on Nov. 1 with the Guam Web site due to launch Dec. 1.

The Saipan Web site was due to launch Oct. 1. New programming launched in August in Saipan.

Laurie A. Peterka vice president of the Visitors Channel said “Our tourism industry is experiencing some remarkable changes and it is a great challenge to move forward and help lead the way toward contributing to tomorrow’s successes.”

Andy Tidwell president of Couture Marketing has been retained as a consultant to assist in branding the Visitors Channel and the launch of the new programming and the Web site. Tidwell also handles media relationships and researching new business development. He told the Journal “I am very excited at working with the Visitors Channel. Working with such a creative group of individuals who are marching forward despite the obvious challenges in front of the visitor market is refreshing.”

Sales will be handled in Saipan by Peterka and in Guam by Troy Williams sales and marketing manager.

The Visitors Channel also has light box advertising at Saipan International Airport. MBJ