Ken Corp’s PHR Ken Asset Management Inc. which owns four hotels and a golf course on Guam will launch a group-wide island loyalty program on Sept. 1.

PHR properties include Country Club of the Pacific the Hilton Guam Resort & Spa Hyatt Regency Guam Pacific Islands Club Guam and the Sheraton Laguna Guam Resort.

The new program – the Premier Club – will cost $50 annually with an initial promotion credit of $50 to the member’s card.

Jolene P. Mantanona loyalty program administrator for the Premier Club told the Journal "The points you gain can be used toward your stays and toward golf since we do have a golf course now." She said points will accumulate at all food and beverage outlets "with the exception of concessions and spas."

The program which will target 2 500 members will have broad appeal Mantanona said. "We’re targeting mostly business people because they eat out a lot but we think it will be attractive to young people." Patrons will be able to accumulate points at all PHR hotel restaurants popular for lunch weekend brunch CCP food and beverage outlets as well as at island watering holes with a diverse clientele such as The Point and the Atrio at the Sheraton and the Tree Bar and Roy’s at the Hilton.

Mantanona said the program would also appeal to families since points can be transferred to a gift card and also used against such items as holiday turkeys.

While the Premier Club office is located at the Hilton interested parties can join online and through PHR hotels. The Premier Club will replace such local promotions as the Club at the Hyatt program. International brand-loyalty programs will continue.

Country Club of the Pacific is scheduled to re-open on Nov. 15 with a membership dining area and locker room and what CCP said will be the "longest par in Guam" at 624 yards for Hole No. 5.

PHR Ken Golf & Resort Inc. which does business as CCP is presently offering 150 memberships to the golf resort.

These are available at a cost of $10 000 for corporate and individual memberships with a $300 annual membership fee payable in advance. Membership is presently for 70 international members; a target list of 80 senior executives has been invited to apply. Name changes will be possible for $2 000.

For further details see the Marianas Business Journal of Sept. 1.