Hilton Hotels Corp. will now be known as Hilton Worldwide and its logo will be an updated version of the current logo. Crystal Sablan marketing manager at the Hilton Guam Resort & Spa explained the new name and logo is an updating and refreshing of the Hilton brand. “It is more that they wanted to get all the hotels in line and update and refresh with consistent collateral pieces “” Sablan said.
The logo transition at the Hilton Guam Resort & Spa will take place in December according to Sablan. She also said the new design is so similar one would have to look closely to see the difference.