BY JOY WHITE

Housewife turned baker and businesswoman Hiroko Seki, owner of Rocona Little Cake Factory, is poised to become an island resource for baking supplies.

Seki told the Journal her small cake shop in upper Tumon will be taking over the supply side of Sugarnomics, a dessert shop and supply store located in Tamuning, which owners Tess Yao and husband Andy Figueroa confirmed to the Journal will be closing in May.

Sugarnomics specialized in custom cakes and desserts and retailed baking supplies including boxes, wrappers and other decorations. The shop also offered a breakfast and lunch menu.

Yao and Figueroa will be moving to the Philippines and have plans to open a custom cake shop there, but they will not be selling supplies at their new venture. They decided to team up with Rocona Little Cake Factory to continue to offer baking supplies.

“She’s well-established and has always been a loyal customer. We couldn’t trust just anyone to run the business,” Figueroa said.

Seki said she will begin taking orders soon after Figueroa and Yao close their store. She will sell items, such as cake and cupcake boxes, in bulk for businesses and individuals.

“Not a lot at first. We’re going to start slow,” Seki said.

Rocona Little Cake Factory, located in Pacifica Commercial Plaza on Marine Corp Drive, has been in operation since 2011. Seki opened the business inspired by her love for Japanese-style desserts and pastries. A special flour from Japan is used in her cakes and pastries, which is silkier and lighter than American flour, Seki says.

The shop’s bestsellers are specialty cakes and strawberry shortcake, which is for sale by the slice and as a whole. The business is a one-woman operation, as Seki bakes, takes orders, works the cash register and does everything else in between.

In addition to family being in the Philippines, Yao and Figueroa will enjoy a bigger market there and the potential for more revenue. The couple has lived in several places, including Guam and the United States, but Sugarnomics was the first shop they owned.

Sugarnomics first opened its doors in 2011. Over the years, its customers included a variety of hotels, restaurants and other bakeries and individuals baking at home for friends and family.

Figueroa and Yao are selling the shop’s entire stock, which includes baking supplies and equipment and even furniture. Items for sale are posted on the Sugarnomics Facebook page. The shop is still taking custom cake orders until they close for good.

sugarnomics
Tess Yao and husband Andy Figueroa, owners of Sugarnomics in Tamuning since 2011, will be closing the shop in May and moving to the Philippines.
Photo by Joy White