BY AKINA CHARGUALAF
For the Journal
When Lenny J. and Pika P. Fejeran first opened Pika’s Café in 2010, it was the beginning of a small mom-and-pop café. Fast-forward six years, and the once tiny breakfast and lunch venue located across from St. John’s School in Upper Tumon has grown in popularity and is now ready to take its next big step.
The sole proprietorship has grown to a partnership under Guahan Eats Inc., which does business as Pika’s Café. The partners include the Fejerans; Darren N. Talai, who is also co-owner of California Pizza Kitchen, Beachin’ Shrimp, Eat Street Grill and Hot Diggety Dog; and Jerry F. Pastones, director of operations for the same group of restaurants. The café formerly conducted business under Hot Concepts Inc., established by the Fejerans.
The idea of the partnership started as a casual suggestion when the Fejerans attended the opening event for Beachin’ Shrimp’s new location in 2016. The deal came to a close in December, and the business proceeded to undergo a three-month transition period. The director of operations for Guahan Eats is Gabriel Sinohuiz.
“Lenny and I built this with just the two of us together, but we felt in order to grow its potential, we had to bring in someone who is seasoned in the industry,” Pika Fejeran told the Journal. “Just the synergy of the partners was everything we could’ve hoped for.”
The couple began establishing and running the café organically and said they believe they brought it as far as they could have taken it. The mutual decision to bring on new partners is only the first step in the future for the restaurant.
“Longer term plans may include brand expansion and remodeling in the current store,” Talai said. “No solid plans yet on either front.”
Under the new partnership, Pika’s Café is now operational from 7:30 a.m. to 3 p.m. seven days a week. It had previously not been open on Sundays. In addition, the café has a new menu.
“In short, people can expect the usual awesome food, service and Guam hospitality that the Pika’s brand was built on. […] We have similar brand development and operating philosophies as Pika and Lenny, so we jointly felt our collaboration or working together could continue to elevate the Pika’s Café brand to new levels. […] The grassroots community core of Pika’s brand will never change,” Talai said. mbj